Your front-row ticket with Sony BRAVIA® XR

Using advanced picture and audio technologies, Sony BRAVIA® XR brings sport to life in your living room, delivering real-world visuals with three-dimensional, atmospheric sound.

It’s like being at the match

Our ingenious Cognitive Processor XR understands how humans see the real world and our XR Triluminos Pro™ draws on a wider colour palette for true-to-life, vibrant colour. The result is an unrivalled XR Picture that transports you from your living room into the stadium.

Uninterrupted performance
Iconic sporting moments need clarity. XR Motion Clarity™ keeps even the fastest scenes blur-free, bright and clear, so you can embrace every lap, vault and victory.

Never miss a shot, from any angle
X-Wide Angle features on the X95J and Z9J, and all BRAVIA XR™ OLED models have a great wide viewing angle to preserve that supreme picture quality, from wherever you are viewing it in the room. Ideal for watching the game with friends.

Captivating XR Sound
With advanced sound processing that mimics the human ear by pinpointing where sound is coming from and placing it in the right spot on-screen, BRAVIA XR™ TVs put you at the heart of the action.

BEOLAB 18 – Acoustic work of art

An iconic pillar of luxury sound, Beolab 18 is a wireless speaker crafted from carefully selected materials.

The natural aluminium stand and light oak lamellas complement each other to deliver a refined aesthetic.

Sound for the senses
Everything that bears the Bang & Olufsen name has been tuned to perfection, bringing you right into the sound.

At Bang & Olufsen we have been sharing an obsessive passion for sound for almost 100 years: it has been a vital mission of ours to constantly test, measure and perfect the techniques used to reproduce sound.

Our speakers and sound systems are sublime technical instruments, delicately tuned by hand and ear to bring you right into the music, revealing all of its beautiful details and passionately demonstrating its ability to move you, physically and emotionally. The acoustical, electrical and mechanical engineers work closely together to ensure that every product is perfect.

HOME THEATRE SYSTEM – Let the sound carry you
Widen the sound stage with Beolab speakers and expand your home cinema experience way beyond your living room. Explore your many options and discover why Bang & Olufsen home theatre systems aren’t just for movies.

ADAPTIVE BASS LINEARIZATION
Automatically responds to extreme peaks by reducing bass throughput, ensuring unrivalled Bang & Olufsen performance throughout.

Ketra Lighting – Inspiring Light for Extraordinary Spaces

Ketra + Lutron: In Perfect Harmony
Ketra works seamlessly with Lutron’s premium lighting controls and shades to create powerful and personalized smart spaces—providing the ultimate in intelligent lighting solutions.

Watch Light Transform
Experience the transformative nature of light—select a scene below to see how lighting shifts the mood and perception of the space.